Acer Mobile Systems Unit (B): back on the road to growth
Author: Crawford, Robert J. ; Loch, Christoph H.INSEAD Area: Technology and Operations ManagementPublisher: Fontainebleau : INSEAD Euro-Asia Centre (EAC) 1999.Language: EnglishDescription: 4 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: Acer, one of the top five notebook computer manufacturers in the world, operates in an extremely fast moving market with product life cycles of 6 months. The company faced a crisis because of an unfavorable product mix and time-to-market delays costing them significant revenues. The A case describes the problems causes, and the B case outlines the multi-dimensional solution that the company tookPedagogical Objectives: The case allows the student a RandD manager to : 1, discuss the structure of a fast new product developement process; 2, recognise bottlenecks and sources of problems, such as specification stabiblity, deelopment capacity, design and testing quality, andd manufacturing rampup; 3, work through the sources of improvement. In particular, the case makes clear that a solution must attack several dimensions at once, not only root-cause at a time| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Asia Campus Archives | Consultation only | BC000378 | ||||
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Europe Campus INSEAD Publications Display | Consultation only | BC000377 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
The case allows the student a RandD manager to : 1, discuss the structure of a fast new product developement process; 2, recognise bottlenecks and sources of problems, such as specification stabiblity, deelopment capacity, design and testing quality, andd manufacturing rampup; 3, work through the sources of improvement. In particular, the case makes clear that a solution must attack several dimensions at once, not only root-cause at a time
Acer, one of the top five notebook computer manufacturers in the world, operates in an extremely fast moving market with product life cycles of 6 months. The company faced a crisis because of an unfavorable product mix and time-to-market delays costing them significant revenues. The A case describes the problems causes, and the B case outlines the multi-dimensional solution that the company took
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