Carl Zeiss Jena: managing catastrophe (A and B)
Author: Kets de Vries, Manfred F. R. ; Cannizzo, MarcINSEAD Area: Entrepreneurship and Family EnterprisePublisher: Fontainebleau : INSEAD, 1992.Language: EnglishDescription: 25 p. + 5 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: Examines numerous issues surrounding the transition of this famous East german optics company from November 1989 (when the communist system began to break down in Central/Eastern Europe) until the end of 1991, after West German executives had supervised the company's downsizing from 27 000 staff to 10 000Pedagogical Objectives: To prepare managers for undertaking assignments in alien environments ; to improve understanding of the role of corporate culture in an organization, particularly when that culture is strong and when the environment in which it operates undergoes dramatic change in a short period of time| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Europe Campus INSEAD Publications Display | Consultation only | BC000031 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
To prepare managers for undertaking assignments in alien environments ; to improve understanding of the role of corporate culture in an organization, particularly when that culture is strong and when the environment in which it operates undergoes dramatic change in a short period of time
Examines numerous issues surrounding the transition of this famous East german optics company from November 1989 (when the communist system began to break down in Central/Eastern Europe) until the end of 1991, after West German executives had supervised the company's downsizing from 27 000 staff to 10 000
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