Normal view MARC view

Primo

Author: Waldman, Charles ; Sood, IsabelleINSEAD Area: MarketingPublisher: Fontainebleau : INSEAD, 1998.Language: EnglishDescription: 13 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: The case describes the outcomes of the acquisition of Prisunic by Monoprix, with the financial help of Casino, one of France's largest supermarket companies, which also becomes a significant shareholder of the merged company. This operation should lead Monoprix to the critical mass in terms of cost efficiency. It should also permit cross-fertilization of Monoprix's strengths in food and Prisunic's forte in fashion clothing. However, merging the two corporate cultures is not easy and multiple organizational and operational problems (especially in information systems) need to be solvedPedagogical Objectives: The Primo case is a "natural" follow-up to the Monoprix case. It illustrates the financial game that has been played by Monoprix in order to solve one of its "headaches" - the insufficient cost efficiency. However, it challenges the students/participants on topics such as: how to build a successful corporate culture which integrates the strengths of both companies, how do you finetune your retail concept(s) given the new portfolio of stores, how far can you, or should you, depart from your original concept?
Tags: No tags from this library for this title. Log in to add tags.
Item type Current location Collection Call number Status Date due Barcode Item holds
INSEAD Case Asia Campus
Archives
Print Consultation only BC000346
INSEAD Case Europe Campus
INSEAD Publications Display
Print Consultation only BC000345
Total holds: 0

Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

The case describes the outcomes of the acquisition of Prisunic by Monoprix, with the financial help of Casino, one of France's largest supermarket companies, which also becomes a significant shareholder of the merged company. This operation should lead Monoprix to the critical mass in terms of cost efficiency. It should also permit cross-fertilization of Monoprix's strengths in food and Prisunic's forte in fashion clothing. However, merging the two corporate cultures is not easy and multiple organizational and operational problems (especially in information systems) need to be solved

The Primo case is a "natural" follow-up to the Monoprix case. It illustrates the financial game that has been played by Monoprix in order to solve one of its "headaches" - the insufficient cost efficiency. However, it challenges the students/participants on topics such as: how to build a successful corporate culture which integrates the strengths of both companies, how do you finetune your retail concept(s) given the new portfolio of stores, how far can you, or should you, depart from your original concept?

There are no comments for this item.

Log in to your account to post a comment.
Koha 18.11 - INSEAD Catalogue
Home | Contact Us | What's Koha?