Mercedes-Benz and "Swatch": inventing the smart and networked organization
Author: Pfaffmann, Eric ; Bensaou, BenINSEAD Area: Technology and Operations ManagementPublisher: Fontainebleau : INSEAD, 1998.Language: EnglishDescription: 22 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: Mercedes-Benz and Swatch create a new company, MCC, to build a revolutionary car for cities: the Smart. They also have to invent a new form of organization in the processPedagogical Objectives: 1. New forms of organization. 2. Internal modular structure and external network of supplier partnerships| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Asia Campus Archives | Consultation only | BC000342 | ||||
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Europe Campus INSEAD Publications Display | Consultation only | BC000341 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
1. New forms of organization. 2. Internal modular structure and external network of supplier partnerships
Mercedes-Benz and Swatch create a new company, MCC, to build a revolutionary car for cities: the Smart. They also have to invent a new form of organization in the process
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