China's beer wars (A), (B1 to B9) and (C)
Author: Williamson, Peter J. ; Clyde-Smith, DeborahINSEAD Area: Asian Business and Comparative ManagementPublisher: Fontainebleau : INSEAD, 1998. ; INSEAD Euro-Asia Centre (EAC) 1998.Language: EnglishDescription: 23 p. + 3 p. + 2 p. + 1 p. + 2 p. + 2 p. + 1 p. + 1 p. + 3 p. + 2 p. + 4 p. .Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adaptedPedagogical Objectives: The cases are designed to help students understand the realities of competing for a share of China's huge consumer market. It provides the necessary information to enable them to develop alternative strategies for different competitors and understand competitive dynamics. it can be used in "simulation mode" where different groups take the note of different competitors.| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Asia Campus Archives | Consultation only | BC000334 | ||||
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Europe Campus INSEAD Publications Display | Consultation only | BC000333 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
The cases are designed to help students understand the realities of competing for a share of China's huge consumer market. It provides the necessary information to enable them to develop alternative strategies for different competitors and understand competitive dynamics. it can be used in "simulation mode" where different groups take the note of different competitors.
These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted
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