Monoprix
Author: Waldman, Charles ; Balzé, PascaleINSEAD Area: MarketingPublisher: Fontainebleau : INSEAD, 1997.Language: EnglishDescription: 44 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: The Monoprix case describes the strategic challenges facing France's largest variety store company. Confronted by the competition of more cost-efficient and/or more specialized retailers, the company is striving to get the "best of both worlds" (i.e., become more focused and significantly more cost-efficient). Case data are based on in-depth interviews of Monoprix top executives, on corporate records (both financial and marketing) and selected published dataPedagogical Objectives: The case allows to discuss the difficulties of repositioning an old retail concept (from mass to multi-focused retailing; from price to value-oriented, from product to service-driven, etc.); it also underlines the difficulty of modifying a corporate culture in order to perform the desired strategic changes.| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Europe Campus INSEAD Publications Display | Consultation only | BC000332 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
The case allows to discuss the difficulties of repositioning an old retail concept (from mass to multi-focused retailing; from price to value-oriented, from product to service-driven, etc.); it also underlines the difficulty of modifying a corporate culture in order to perform the desired strategic changes.
The Monoprix case describes the strategic challenges facing France's largest variety store company. Confronted by the competition of more cost-efficient and/or more specialized retailers, the company is striving to get the "best of both worlds" (i.e., become more focused and significantly more cost-efficient). Case data are based on in-depth interviews of Monoprix top executives, on corporate records (both financial and marketing) and selected published data
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