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First Direct: branchless banking

Author: Larréché, Jean-Claude ; Lovelock, Christopher H. ; Parmenter, D. A.INSEAD Area: MarketingPublisher: Fontainebleau : INSEAD, 1997.Language: EnglishDescription: 31 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: First Direct has become the model of telebanking worldwide, despite similar initiatives undertaken by large international banks. The case describes the history of First Direct and the various components of its operations, especially around the central issue of relationships marketing at a distancePedagogical Objectives: Make students understand all the various facets of a modern operation which makes it effective, unique and difficult to imitate. A superficial analysis of this successful new model, or of other ones, leads to fast conclusions and pole imitations.
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Item type Current location Collection Call number Status Date due Barcode Item holds
INSEAD Case Europe Campus
INSEAD Publications Display
Print Consultation only BC000287
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

Make students understand all the various facets of a modern operation which makes it effective, unique and difficult to imitate. A superficial analysis of this successful new model, or of other ones, leads to fast conclusions and pole imitations.

First Direct has become the model of telebanking worldwide, despite similar initiatives undertaken by large international banks. The case describes the history of First Direct and the various components of its operations, especially around the central issue of relationships marketing at a distance

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