Sumitomo 3M (A, B and B1)
Author: Muzyka, Daniel F. ; Butler, CharlotteINSEAD Area: Entrepreneurship and Family EnterprisePublisher: Fontainebleau : INSEAD, 1997. ; INSEAD Euro-Asia Centre (EAC) 1997.Language: EnglishDescription: 34 p. + 24 p. + 4 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: In describing the evolution of a US-Japanese joint venture between 1960-95, the cases illustrate the difficulties associated with the transfer of a strong culture and entrepreneurial practices from one country to another. They show how the partners resolve differences in management, organization , culture, marketing, production, etc. in order to build a successful business in JapanPedagogical Objectives: The teaching objectives of the cases are many fold, which is why these cases were chosen for development: - to illustrate how a very successful and long-standing joint venture can be formed and how it can be sustained, even in the face of open competition with one of the parent companies. - to involve conducting business in Japan. - the expansion of an "entrepreneurial corporation" and how it has maintained a different style of corporate entrepreneurship in a new culture.| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Europe Campus INSEAD Publications Display | Consultation only | BC000279 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
The teaching objectives of the cases are many fold, which is why these cases were chosen for development: - to illustrate how a very successful and long-standing joint venture can be formed and how it can be sustained, even in the face of open competition with one of the parent companies. - to involve conducting business in Japan. - the expansion of an "entrepreneurial corporation" and how it has maintained a different style of corporate entrepreneurship in a new culture.
In describing the evolution of a US-Japanese joint venture between 1960-95, the cases illustrate the difficulties associated with the transfer of a strong culture and entrepreneurial practices from one country to another. They show how the partners resolve differences in management, organization , culture, marketing, production, etc. in order to build a successful business in Japan
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