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Manubrand international

Author: Dawar, Niraj ; De Groote, XavierINSEAD Area: MarketingPublisher: Fontainebleau : INSEAD, 1996.Language: EnglishDescription: 5p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: Marketing-manufacturing decisions need to be made by a branded goods manufacturer who is faced with the possibility of producing a private label for a retailerPedagogical Objectives: To demonstrate the impact of decisions taken by marketing/manufacturing on the firm as a whole. Often, in their interest to optimize their function, the functional areas will make decisions detrimental to the organization as a whole
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Item type Current location Collection Call number Status Date due Barcode Item holds
INSEAD Case Europe Campus
INSEAD Publications Display
Print Consultation only BC000270
Total holds: 0

Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

To demonstrate the impact of decisions taken by marketing/manufacturing on the firm as a whole. Often, in their interest to optimize their function, the functional areas will make decisions detrimental to the organization as a whole

Marketing-manufacturing decisions need to be made by a branded goods manufacturer who is faced with the possibility of producing a private label for a retailer

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