Blockbuster entertainment corporation and the world home video industry in 1994 (A)
Author: Cool, Karel O. ; Cardoso de Menezes, JulioINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 1995.Language: EnglishDescription: 26 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: The case chronicles the rapid US expansion of Blockbuster Video under the leadership of Mr Huizinger; the international expansion; the strategic use of franchising and the diversification in new markets (audio, film production, etc.). It poses the question how BBV will deal with the challenge of video demandPedagogical Objectives: The case illustrates various issues: the strategic use of rapid expansion and dominance to achieve market power in retail; the diversification into (un)related markets (scope economies); the challenge of product and technology substitution for competitive advantage; the benefit of chain management and (intertemporal) price discrimination.| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
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Europe Campus INSEAD Publications Display | Consultation only | BC000245 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
The case illustrates various issues: the strategic use of rapid expansion and dominance to achieve market power in retail; the diversification into (un)related markets (scope economies); the challenge of product and technology substitution for competitive advantage; the benefit of chain management and (intertemporal) price discrimination.
The case chronicles the rapid US expansion of Blockbuster Video under the leadership of Mr Huizinger; the international expansion; the strategic use of franchising and the diversification in new markets (audio, film production, etc.). It poses the question how BBV will deal with the challenge of video demand
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