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Heineken N. V. (1982-1987)

Author: De la Torre, José R. INSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 1988.Language: EnglishDescription: 24 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: The 1982-87 period saw significant expansion of Heineken's European operations, as well as new thrusts in Asia, Africa and the Western Hemisphere. This case summarizes some of the major developments for these five years on a geographical and product basis, and then describes some of the key concerns of the Executive Board for the years ahead.Pedagogical Objectives: Pedagogical objectives not available
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INSEAD Case Europe Campus
INSEAD Publications Display
Print Consultation only BC000237
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

Pedagogical objectives not available

The 1982-87 period saw significant expansion of Heineken's European operations, as well as new thrusts in Asia, Africa and the Western Hemisphere. This case summarizes some of the major developments for these five years on a geographical and product basis, and then describes some of the key concerns of the Executive Board for the years ahead.

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