Athenian Brewery S. A
Author: De la Torre, José R. ; Khodjamirian, AndréINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 1984.Language: EnglishDescription: 26 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: In March 1984, Athenian Brewery and its parent company, Heineken N.V. were evaluating several options to meet expected capacity shortfalls in the near term. Athenian Brewery held a 51.8% share in the Greek market and its existing plants were fully utilizedPedagogical Objectives: The case's emphasis is on the local dimension of managing a global corporation.| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Europe Campus INSEAD Publications Display | Consultation only | BC000236 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
The case's emphasis is on the local dimension of managing a global corporation.
In March 1984, Athenian Brewery and its parent company, Heineken N.V. were evaluating several options to meet expected capacity shortfalls in the near term. Athenian Brewery held a 51.8% share in the Greek market and its existing plants were fully utilized
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