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Ciba-Geigy - management development

Author: Doz, Yves L. ; Van den Poel, MartineINSEAD Area: Technology and Operations ManagementPublisher: Fontainebleau : INSEAD, 1983.Language: EnglishDescription: 29 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: The case describes the approach to the choice between an expatriate and a local manager for the position of marketing manager in the French pharmaceutical division of Ciba Geigy, the preferences of various managers, and the working of Ciba Geigy's international career management and succession planning process.Pedagogical Objectives: To place in a strategic context the choice of key managers in a multinational company, and to review the pros and cons, enabling conditions for a typically European career management and succession planning process.
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INSEAD Case Europe Campus
INSEAD Publications Display
Print Consultation only BC000226
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

To place in a strategic context the choice of key managers in a multinational company, and to review the pros and cons, enabling conditions for a typically European career management and succession planning process.

The case describes the approach to the choice between an expatriate and a local manager for the position of marketing manager in the French pharmaceutical division of Ciba Geigy, the preferences of various managers, and the working of Ciba Geigy's international career management and succession planning process.

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