Ahlstrom Korea
Author: Lasserre, Philippe ; Probert, JocelynINSEAD Area: Asian Business and Comparative ManagementPublisher: Fontainebleau : INSEAD, 1995. ; INSEAD Euro-Asia Centre (EAC) 1995.Language: EnglishDescription: 20 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: A European company establishes the only modern facility for its products in Korea, in partnership with a local firm, as part of its globalization strategy. Quality problem, marketing difficulties and a shaky relationship with the local partner are finally overcome. The company must now decide how to develop its presence furtherPedagogical Objectives: To analyse the problems of entering a foreign market through a joint venture - issues in international development - the characteristics of Asia Pacific| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Europe Campus INSEAD Publications Display | Consultation only | BC000196 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
To analyse the problems of entering a foreign market through a joint venture - issues in international development - the characteristics of Asia Pacific
A European company establishes the only modern facility for its products in Korea, in partnership with a local firm, as part of its globalization strategy. Quality problem, marketing difficulties and a shaky relationship with the local partner are finally overcome. The company must now decide how to develop its presence further
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