Banco Popular Español: las super cuentas
Author: Weinstein, David INSEAD Area: MarketingPublisher: Fontainebleau : INSEAD, 1992.Language: EnglishDescription: 30 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: In September 1990, in the face of intensifying competition for current accounts in the Spanish retail banking market, Banco Popular Espanol must take a decision on whether or not to introduce Las Super CuentasPedagogical Objectives: Pedagogical objectives not available| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
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Europe Campus INSEAD Publications Display | Consultation only | BC000185 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
Pedagogical objectives not available
In September 1990, in the face of intensifying competition for current accounts in the Spanish retail banking market, Banco Popular Espanol must take a decision on whether or not to introduce Las Super Cuentas
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