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Banco Popular Español: las super cuentas

Author: Weinstein, David INSEAD Area: MarketingPublisher: Fontainebleau : INSEAD, 1992.Language: EnglishDescription: 30 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: In September 1990, in the face of intensifying competition for current accounts in the Spanish retail banking market, Banco Popular Espanol must take a decision on whether or not to introduce Las Super CuentasPedagogical Objectives: Pedagogical objectives not available
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Item type Current location Collection Call number Status Date due Barcode Item holds
INSEAD Case Europe Campus
INSEAD Publications Display
Print Consultation only BC000185
Total holds: 0

Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

Pedagogical objectives not available

In September 1990, in the face of intensifying competition for current accounts in the Spanish retail banking market, Banco Popular Espanol must take a decision on whether or not to introduce Las Super Cuentas

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