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Transforming business in the marketspace: strategic marketing and customer relationships

Author: Kwan, S. ; Dutta, Soumitra ; Segev, A.INSEAD Area: Technology and Operations Management Series: Working Paper ; 97/53/TM Publisher: Fontainebleau : INSEAD, 1997.Language: EnglishDescription: 20 p.Type of document: INSEAD Working Paper Online Access: Click here Abstract: Abstract not available
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INSEAD Working Paper Digital Library
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