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Note sur l'industrie des satellites de télécommunications en 1990

Author: Doz, Yves L. ; Barese, PaulINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 1993.Language: FrenchDescription: 61 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: Comparative summary description of the development of the communication satellite industries in Europe and the US showing different types of industry stuctures, regulatory conditions, firm's positions, and levels of competitivenessPedagogical Objectives: 1) to illustrate the importance of industry structural analysis in marketing strategic decisions on vertical integration, alliances and mergers. 2) to show how the regulatory and policy intervention of governments can bolster or undermine the competitiveness of a technology intensive sector
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

1) to illustrate the importance of industry structural analysis in marketing strategic decisions on vertical integration, alliances and mergers. 2) to show how the regulatory and policy intervention of governments can bolster or undermine the competitiveness of a technology intensive sector

Comparative summary description of the development of the communication satellite industries in Europe and the US showing different types of industry stuctures, regulatory conditions, firm's positions, and levels of competitiveness

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