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A diffusion model for new product introduction in existing markets

Author: Naert, Philippe A. ; Gijsbrechts, ElsINSEAD Area: Marketing Series: Working Paper ; 85/02 Publisher: Fontainebleau : INSEAD, 1985.Language: EnglishDescription: 40 p.Type of document: INSEAD Working Paper Online Access: Click here Abstract: Abstract not available
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