Carrefour in Asia (A and B)
Author: Lasserre, Philippe ; Courbon, PierreINSEAD Area: Asian Business and Comparative ManagementPublisher: Fontainebleau : INSEAD, 1994. ; INSEAD Euro-Asia Centre (EAC) 1994.Language: EnglishDescription: 20 p. + 7 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.edu • See also: Retailing in TaiwanAbstract: Case (A) discusses the entry of the French mass retailer into Taiwan, starting in 1986 when a first mission is sent there for a feasibility study. Case (B) looks at the prospect of establishing Carrefour stores in Malaysia, Thailand and China, finishing in 1993 with five stores operating and another two to be opened. As a complement, a note on "Retailing in Taiwan" describes market and competition in this sectorPedagogical Objectives: to analyse the strategic and managerial issues involved in entering an emerging market in the services sector. Can be used in two pedagogical contexts: international business development and global strategies, and Asian business.| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
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Europe Campus INSEAD Publications Display | Consultation only | BC000154 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
See also: Retailing in Taiwan
to analyse the strategic and managerial issues involved in entering an emerging market in the services sector. Can be used in two pedagogical contexts: international business development and global strategies, and Asian business.
Case (A) discusses the entry of the French mass retailer into Taiwan, starting in 1986 when a first mission is sent there for a feasibility study. Case (B) looks at the prospect of establishing Carrefour stores in Malaysia, Thailand and China, finishing in 1993 with five stores operating and another two to be opened. As a complement, a note on "Retailing in Taiwan" describes market and competition in this sector
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