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A methodology for specification and aggregation in product concept testing
Author: Gautschi, David A. ; Rao, Vithala R.INSEAD Area: Marketing Series: Working Paper ; 86/24 Publisher: Fontainebleau : INSEAD, 1986.Language: EnglishDescription: 24 p.Type of document: INSEAD Working Paper Online Access: Click here Abstract: Abstract not available| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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