The World tire industry in 1993: Continental Gummi Werke
Author: Cool, Karel O. ; Chahid-Nourai, Behrouz ; Howe, JamesINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD European Centre for Executive Development (CEDEP) 1994.Language: EnglishDescription: 4 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: This case details the history and strategic issues for Continental Gummi Werke. The case is intended to be used with the case "Michelin and the world tire industry in 1993"Pedagogical Objectives: The purpose is to look at the nature and management of competitive interactions (signalling, cooperation...)| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Europe Campus INSEAD Publications Display | Consultation only | BC000140 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
The purpose is to look at the nature and management of competitive interactions (signalling, cooperation...)
This case details the history and strategic issues for Continental Gummi Werke. The case is intended to be used with the case "Michelin and the world tire industry in 1993"
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