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Marketing concept is alive and well in France

Author: Lecocq, Jean-Louis INSEAD Area: MarketingSeries: Research paper ; 134 ; Working PaperPublisher: Fontainebleau : INSEAD, 1974.Language: EnglishDescription: 17 p.Type of document: INSEAD Working Paper Online Access: Click here
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Koha 18.11 - INSEAD Catalogue
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