Normal view
MARC view
Definitions of marketing: the fallacy of misplaced concreteness and its consequences
Author: Pinson, Christian ; Angelmar, ReinhardINSEAD Area: Marketing Series: Research paper ; 136 Publisher: Fontainebleau : INSEAD, 1974.Language: EnglishDescription: 8 p.Type of document: INSEAD Working Paper Online Access: Click here| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Europe Campus | Available |
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Digitized
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