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Market segmentation and parameter inequalities in a buyer behavior model

Author: Farley, John U. ; Weinstein, DavidINSEAD Area: Marketing Series: Research paper ; 167 Publisher: Fontainebleau : INSEAD, 1975.Language: EnglishDescription: 16 p.Type of document: INSEAD Working Paper Online Access: Click here
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INSEAD Working Paper Digital Library
PDF Available BC001408
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Koha 18.11 - INSEAD Catalogue
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