The World tire industry in 1993: Bridgestone-firestone
Author: Cool, Karel O. ; Chahid-Nourai, Behrouz ; Howe, JamesINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD European Centre for Executive Development (CEDEP) 1994.Language: EnglishDescription: 4 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: This case details the history and strategic issues for Bridgestone-Firestone. The case is positioned in 1993. It is intended to be used with case "Michelin and the world tire industry in 1993"Pedagogical Objectives: The purpose is to look at the nature and management of competitive interactions (signalling, cooperation,..)| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Europe Campus INSEAD Publications Display | Consultation only | BC000136 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
The purpose is to look at the nature and management of competitive interactions (signalling, cooperation,..)
This case details the history and strategic issues for Bridgestone-Firestone. The case is positioned in 1993. It is intended to be used with case "Michelin and the world tire industry in 1993"
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