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Do European industrial marketers budget differently? An international comparison via the advisor model
Author: Weinstein, David ; Lilien, Gary L.INSEAD Area: Marketing Series: Working Paper ; 81/17 Publisher: Fontainebleau : INSEAD, 1981.Language: EnglishDescription: 22 p.Type of document: INSEAD Working Paper Online Access: Click here| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Digital Library | Available | BC001341 |
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