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Managerial judgment in marketing: the concept of expertise
Author: Larréché, Jean-Claude ; Moinpour, RezaINSEAD Area: Marketing Series: Working Paper ; 82/19 Publisher: Fontainebleau : INSEAD, 1982.Language: EnglishDescription: 33 p.Type of document: INSEAD Working Paper Online Access: Click hereItem type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Digital Library | Available | BC001323 |
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