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Subjective estimation in integrating communication budget and allocation decisions: a case study
Author: Naert, Philippe A. ; Verswijvel, Guido ; Weverbergh, Marcel Series: Working Paper ; 86/02 Publisher: Fontainebleau : INSEAD, 1986.Language: EnglishDescription: 29 p.Type of document: INSEAD Working Paper Online Access: Click here Abstract: Abstract not available| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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