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Towards a decision support system for hierarchically allocating marketing resources across and within product groups
Author: Naert, Philippe A. ; Gijsbrechts, ElsINSEAD Area: Marketing Series: Working Paper ; 85/03 Publisher: Fontainebleau : INSEAD, 1985Language: EnglishDescription: 46 p.Type of document: INSEAD Working Paper Online Access: Click here Abstract: Abstract not available| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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