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Impact of product-harm crises on brand equity: threat or opportunity
Author: Dawar, Niraj ; Pillutla, M.MINSEAD Area: Marketing Series: Working Paper ; 97/40/MKT Publisher: Fontainebleau : INSEAD, 1997.Language: EnglishDescription: 36 p.Type of document: INSEAD Working Paper Online Access: Click here Abstract: Abstract not available| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Digital Library | Available | BC001197 |
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