Greenpeace vs. Ford: catalytic converters come to the UK
Author: Gabel, H. Landis ; Nolan, H. ; Wrigley, GINSEAD Area: Economics and Political SciencePublisher: Fontainebleau : INSEAD, 1990.Language: EnglishDescription: 31 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: Looks at the conflict between Ford U.K. and Greenpeace. Ford had refused to offer cars with catalytic converters in the U.K., preferring instead to advocate development of its lean burn technology. Greenpeace targeted Ford for a vigorous public relations attack, which resulted in Ford finally introducing catalytic converters, although whether because of or in spite of Greenpeace is open to question.Pedagogical Objectives: Show that a sophisticated understanding of and a pro-active involvement in the public policy making process, can prevent a company finding itself in a no-win position, in which it appears to be opposing environmental protection.| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Europe Campus INSEAD Publications Display | Consultation only | BC000009 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
Show that a sophisticated understanding of and a pro-active involvement in the public policy making process, can prevent a company finding itself in a no-win position, in which it appears to be opposing environmental protection.
Looks at the conflict between Ford U.K. and Greenpeace. Ford had refused to offer cars with catalytic converters in the U.K., preferring instead to advocate development of its lean burn technology. Greenpeace targeted Ford for a vigorous public relations attack, which resulted in Ford finally introducing catalytic converters, although whether because of or in spite of Greenpeace is open to question.
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