Advanced drug delivery systems: Alza and Ciba-Geigy (condensed)
Author: Angelmar, Reinhard ; Gee, Francesca ; Doz, Yves L. ; Helbling, CharlesINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD European Centre for Executive Development (CEDEP) 1988.Language: EnglishDescription: 24 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: These are condensed versions of the case series which dials with a technological partnership between a large firm (Ciba-Geigy) and a small firm (Alza). It covers a period of about eight years: from 1977 until 1984. The first case describes the pharmaceutical industry, the two companies, and the events leading up to the partnership opportunity. The following cases analyse the structure of the agreement and the evolving actual functioning of the partnership between 1978 and 1981. A final case describes the dissolution of the partnership in 1982, and the longer-term consequences of the partnership for each companyPedagogical Objectives: The general objective of the case series is to provide an opportunity for discussing the generic issues arising in technological partnerships between large and small companies. Specific objectives are: · To provide an understanding of the reasons for technological partnerships between large and small companies · To allow participants to design an interface structure for a partnership · To develop an understanding of the role of different management tools in partnership effectiveness, and to provide practice in diagnosing a concrete partnership situation and suggesting remedial action to enhance effectiveness · To understand the causes of conflicts in partnerships · To provide practice in assessing whether a partnership is sustainable · To understand the problems involved in terminating a partnership · To provide an opportunity for evaluating the success of a partnership and for understanding the factors which influence partnership success.| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus INSEAD Publications Display | Consultation only | BC000107 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
The general objective of the case series is to provide an opportunity for discussing the generic issues arising in technological partnerships between large and small companies. Specific objectives are: · To provide an understanding of the reasons for technological partnerships between large and small companies · To allow participants to design an interface structure for a partnership · To develop an understanding of the role of different management tools in partnership effectiveness, and to provide practice in diagnosing a concrete partnership situation and suggesting remedial action to enhance effectiveness · To understand the causes of conflicts in partnerships · To provide practice in assessing whether a partnership is sustainable · To understand the problems involved in terminating a partnership · To provide an opportunity for evaluating the success of a partnership and for understanding the factors which influence partnership success.
These are condensed versions of the case series which dials with a technological partnership between a large firm (Ciba-Geigy) and a small firm (Alza). It covers a period of about eight years: from 1977 until 1984. The first case describes the pharmaceutical industry, the two companies, and the events leading up to the partnership opportunity. The following cases analyse the structure of the agreement and the evolving actual functioning of the partnership between 1978 and 1981. A final case describes the dissolution of the partnership in 1982, and the longer-term consequences of the partnership for each company
There are no comments for this item.