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Banking on technology at Banco Commercial Portugues

Author: Dutta, Soumitra ; Doz, Yves L.INSEAD Area: Technology and Operations ManagementPublisher: Fontainebleau : INSEAD, 1994.Language: EnglishDescription: 27 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: Starting from scratch in 1986, BCP has grown to become one of the largest and most profitable banks in Portugal. Its enormous success can be attributed to several factors including favorable external conditions and the successful management of a strategy of aggressive customer-driven innovations. I.T. has played a central role to BCP's success. This case focuses on management of information technology within BCP and illustrates how the bank has successfully linked its I.T. strategy to its business strategyPedagogical Objectives: To highlight important management actions which can be taken to integrate an organization's I.T. and business strategy
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INSEAD Case Europe Campus
INSEAD Publications Display
Print Consultation only BC000104
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

To highlight important management actions which can be taken to integrate an organization's I.T. and business strategy

Starting from scratch in 1986, BCP has grown to become one of the largest and most profitable banks in Portugal. Its enormous success can be attributed to several factors including favorable external conditions and the successful management of a strategy of aggressive customer-driven innovations. I.T. has played a central role to BCP's success. This case focuses on management of information technology within BCP and illustrates how the bank has successfully linked its I.T. strategy to its business strategy

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