Normal view MARC view

Shiseido in Europe (condensed version)

Author: Probert, Jocelyn ; Schütte, HellmutINSEAD Area: Asian Business and Comparative ManagementPublisher: Fontainebleau : INSEAD, 1993. ; INSEAD Euro-Asia Centre (EAC) 1993.Language: EnglishDescription: 25 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: Case A describes Shiseido's international expansion, particularly into Europe. It looks at Shiseido's organization in Europe and the relationship between the European subsidiaries and the headquarters in Tokyo. Faced with global competition like Unilever and l'Oréal and without presence in the perfume business, Shiseido considers major moves. Case B: Shiseido establishes a separate perfume business in France with a new identity and a new factory, supplying the world. This requires organizational changes in TokyoPedagogical Objectives: International and entry strategy. Managing across borders and cultures. Organisational structures and networkings
Tags: No tags from this library for this title. Log in to add tags.
Item type Current location Collection Call number Status Date due Barcode Item holds
INSEAD Case Europe Campus
INSEAD Publications Display
Print Consultation only BC000102
Total holds: 0

Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

International and entry strategy. Managing across borders and cultures. Organisational structures and networkings

Case A describes Shiseido's international expansion, particularly into Europe. It looks at Shiseido's organization in Europe and the relationship between the European subsidiaries and the headquarters in Tokyo. Faced with global competition like Unilever and l'Oréal and without presence in the perfume business, Shiseido considers major moves. Case B: Shiseido establishes a separate perfume business in France with a new identity and a new factory, supplying the world. This requires organizational changes in Tokyo

There are no comments for this item.

Log in to your account to post a comment.
Koha 18.11 - INSEAD Catalogue
Home | Contact Us | What's Koha?