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BskyB and cable industry

Author: Genender, Marc ; Dierickx, Ingemar ; Cool, Karel O.INSEAD Area: StrategyPublisher: Fontainebleau : INSEAD European Centre for Executive Development (CEDEP) 1992.Language: EnglishDescription: 11 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: This case describes competition among terrestrial broadcasters (BBC, ITV, etc.) cable companies, and satellite broadcasters (BSB and Sky) in the UK broadcasting industry. The case is set in May 1991, six months after the BSB/Sky merger which ended the ferocious battle for leadership in UK satellite broadcasting. The increasing broadcasting supply was bound to render competition intense. Would satellite TV survive?Pedagogical Objectives: Pedagogical objectives not available
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INSEAD Case Europe Campus
INSEAD Publications Display
Print Consultation only BC000101
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

Pedagogical objectives not available

This case describes competition among terrestrial broadcasters (BBC, ITV, etc.) cable companies, and satellite broadcasters (BSB and Sky) in the UK broadcasting industry. The case is set in May 1991, six months after the BSB/Sky merger which ended the ferocious battle for leadership in UK satellite broadcasting. The increasing broadcasting supply was bound to render competition intense. Would satellite TV survive?

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