General Electric: synopsis
Author: Arora, Mandakini ; Ghoshal, SumantraINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 1994.Language: EnglishDescription: 12 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: The case describes the dramatic transformation of General Electric in the decade of the 1980s, under the leadership of Jack Welch. It is written in a synopsis form, tailored to the needs of senior executive programmes, and highlights the role of the CEO in initiating and leading the process of corporate changePedagogical Objectives: The objective of the case is to discuss and debate the "how to" of corporate performance improvement. Of particular significance is the sequence of moves in the transformation process and the roles and tasks of the CEO in managing organizational momentum in different phases of corporate change| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Europe Campus INSEAD Publications Display | Consultation only | BC000100 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
The objective of the case is to discuss and debate the "how to" of corporate performance improvement. Of particular significance is the sequence of moves in the transformation process and the roles and tasks of the CEO in managing organizational momentum in different phases of corporate change
The case describes the dramatic transformation of General Electric in the decade of the 1980s, under the leadership of Jack Welch. It is written in a synopsis form, tailored to the needs of senior executive programmes, and highlights the role of the CEO in initiating and leading the process of corporate change
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