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Le marketing-mix: du choix des objectifs à l'optimisation des moyens dans le plan de marketing

Author: Chollet, Michel de Series: Dunod entreprise Publisher: Dunod, 1976.Language: FrenchDescription: xvi, 280 p. ; 24 cm.ISBN: 2040003053Type of document: BookNote: Label on t.p.: Distributed in the U.S.A. by S.M.P.F. Corp., New York
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415.13 .C517
(Browse shelf)
000062681
Available

Label on t.p.: Distributed in the U.S.A. by S.M.P.F. Corp., New York

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