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An Integrative perspective on designing management support systems

Author: Dutta, Soumitra ; Wierenga, B. ; Dalebout, AINSEAD Area: Technology and Operations Management ; Marketing ; Marketing Series: Working Paper ; 94/29/TM/MKT Publisher: Fontainebleau : INSEAD, 1994.Language: EnglishDescription: 51 p.Type of document: INSEAD Working Paper Online Access: Click here Abstract: This research presents a new integrative perspective for the design of management support systems (MSSs). Three different objects of decision support (outcome, process, and learning) are combined with three different modes of decision support (automate, informate, and stimulate) to yield significant system design characteristics in terms of restrictiveness, guidance, and customizability of MSSs. The dominant matches in the proposed integrative perspective (outcome, automate and restrictiveness), (process, informate, and guidance), and (learning, stimulate, and customizability) characterize three typical decision support situations and have implications for the design of appropriate MSSs. The implementation of these conceptual ideas are illustrated in Brandframe, a MSS for supporting a brand manager in the domain of fast moving consumer goods. An empirical evaluation of Brandframe in a leading Dutch company is also presented in the paper
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This research presents a new integrative perspective for the design of management support systems (MSSs). Three different objects of decision support (outcome, process, and learning) are combined with three different modes of decision support (automate, informate, and stimulate) to yield significant system design characteristics in terms of restrictiveness, guidance, and customizability of MSSs. The dominant matches in the proposed integrative perspective (outcome, automate and restrictiveness), (process, informate, and guidance), and (learning, stimulate, and customizability) characterize three typical decision support situations and have implications for the design of appropriate MSSs. The implementation of these conceptual ideas are illustrated in Brandframe, a MSS for supporting a brand manager in the domain of fast moving consumer goods. An empirical evaluation of Brandframe in a leading Dutch company is also presented in the paper

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