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Gemplus Technologies Asia

Author: Kjar, Jens ; Lasserre, PhilippeINSEAD Area: Asian Business and Comparative ManagementPublisher: Fontainebleau : INSEAD, 1994. ; INSEAD Euro-Asia Centre (EAC) 1994.Language: EnglishDescription: 21 p.Type of document: INSEAD CaseAbstract: The case describes the development of a medium-sized French company, leader in the "smart card business" in the Asia Pacific region. It first describes the technology of the smart card plus its potential application. The second part of the case examines the setting up of a joint-venture in Singapore as well as the potential perspective of entering new markets in the Asia Pacific region.Pedagogical Objectives: To illustrate the problem of entering Asian markets with a new technology. Focuses on the need for partnerships and develops the concept of regional platform and solution selling.
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To illustrate the problem of entering Asian markets with a new technology. Focuses on the need for partnerships and develops the concept of regional platform and solution selling.

The case describes the development of a medium-sized French company, leader in the "smart card business" in the Asia Pacific region. It first describes the technology of the smart card plus its potential application. The second part of the case examines the setting up of a joint-venture in Singapore as well as the potential perspective of entering new markets in the Asia Pacific region.

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