Normal view MARC view

Dynamic decision calculus: formulating long-run strategies

Author: Parker, Philip M. ; Savary, MiklosINSEAD Area: Marketing Series: Working Paper ; 94/15/MKT Publisher: Fontainebleau : INSEAD, 1994.Language: EnglishDescription: 42 p.Type of document: INSEAD Working Paper Online Access: Click here Abstract: This paper presents a general approach to assist managers in strategically setting prices and allocating resources over the product, brand, or adoption (diffusion) life cycle. While substantial theoretical work has been achieved in this area in the management science and operations research disciplines, approaches which can be implemented as managerial tools are generally lacking. Our methodology, which has been applied as a PC-based decision support tool in the telecommunications industry, marries the optimal control literature with decision calculus approaches offering sufficient flexibility for applied contexts. We discuss the approach and describe its use to derive optimal price and advertising policies. Strategies not commonly suggested using traditional formulations are also presented
Tags: No tags from this library for this title. Add tag(s)
Log in to add tags.
Item type Current location Collection Call number Status Date due
INSEAD Working Paper Digital Library
PDF Available

This paper presents a general approach to assist managers in strategically setting prices and allocating resources over the product, brand, or adoption (diffusion) life cycle. While substantial theoretical work has been achieved in this area in the management science and operations research disciplines, approaches which can be implemented as managerial tools are generally lacking. Our methodology, which has been applied as a PC-based decision support tool in the telecommunications industry, marries the optimal control literature with decision calculus approaches offering sufficient flexibility for applied contexts. We discuss the approach and describe its use to derive optimal price and advertising policies. Strategies not commonly suggested using traditional formulations are also presented

Digitized

There are no comments for this item.

Log in to your account to post a comment.
Koha 3.18 - INSEAD Library Catalogue
Library Home | Contact Us | What's Koha?