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Learning alliance between business and business schools: executive education as a platform for partnership

Author: Ghoshal, Sumantra ; Arnzen, Breck ; Brownfield, SharonINSEAD Area: Strategy Series: Working Paper ; 92/77/SM Publisher: Fontainebleau : INSEAD 1992.Language: EnglishType of document: INSEAD Working PaperAbstract: The world-wide corporation in the 1990's is markedly different from its predecessors in the 60's, 70's, or even the 80's. Confronted by the rapid globalization of markets and competition, the increasing importance of speed and flexibility as key sources of competitive advantage and the growing proliferation of partnership relations with suppliers, customers, and competitors, companies must respond with radically different management approaches to succeed. While this premise is well-established and widely accepted, and while much has been written on the strategic and organizational implications of the new environmental and competitive contexts, relatively little attention has been paid to what is perhaps one of the most difficult corporate challenges in responding to the demands of the 1990's: how to develop the new breed of senior managers who would have the knowledge, sensitivities, and skills necessary to lead such corporations through the difficult times ahead
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The world-wide corporation in the 1990's is markedly different from its predecessors in the 60's, 70's, or even the 80's. Confronted by the rapid globalization of markets and competition, the increasing importance of speed and flexibility as key sources of competitive advantage and the growing proliferation of partnership relations with suppliers, customers, and competitors, companies must respond with radically different management approaches to succeed. While this premise is well-established and widely accepted, and while much has been written on the strategic and organizational implications of the new environmental and competitive contexts, relatively little attention has been paid to what is perhaps one of the most difficult corporate challenges in responding to the demands of the 1990's: how to develop the new breed of senior managers who would have the knowledge, sensitivities, and skills necessary to lead such corporations through the difficult times ahead

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