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Rockwell Golde Gifhorn (A)

Author: Laneyrie, Roger ; Thanheiser, HeinzINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 1994.Language: GermanDescription: 26 p.Type of document: INSEAD CaseAbstract: Describes a new "green-field" factory located close to VW, supplying sliding sunroof systems "just-in-time". Focus is on high-performance - philosophy, methods and tools of the factory's general manager, including multi-skilling of workers, quality improvement and productivity increasesPedagogical Objectives: To demonstrate the creation of a successful organisational context; to develop a concrete and detailed understanding of management practices; to explore a model of "quality of management"
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To demonstrate the creation of a successful organisational context; to develop a concrete and detailed understanding of management practices; to explore a model of "quality of management"

Describes a new "green-field" factory located close to VW, supplying sliding sunroof systems "just-in-time". Focus is on high-performance - philosophy, methods and tools of the factory's general manager, including multi-skilling of workers, quality improvement and productivity increases

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