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Les Chemins de la persuasion: le mode d'influence des médias et de la publicité sur les comportements

Author: Kapferer, Jean-Noël Series: Références Publisher: Gauthier Villars, 1978.Language: FrenchDescription: 349 p. ; 24 cm.ISBN: 2040101853Type of document: BookNote: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print BF637 .P4 K26 1978
(Browse shelf)

Includes bibliographical references and index

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