Normal view MARC view

Aggregate diffusion forecasting models in marketing: a critical review

Author: Parker, Philip M. INSEAD Area: Technology and Operations Management Series: Working Paper ; 93/92/TM/MKT Publisher: Fontainebleau : INSEAD, 1993.Language: EnglishDescription: 37 p.Type of document: INSEAD Working Paper Online Access: Click here Abstract: Since the 1960s, a number of new product diffusion models have been developed and applied in marketing. This paper reviews the theoretical origins, specifications, data requirements, estimation procedures, and pre-launch calibration possibilities for these aggregate models. Following a critical review of both the problems and the potential benefits of these models, a number of suggestions are made with respect to future academic and applied research involving new product diffusion forecasting
Tags: No tags from this library for this title. Add tag(s)
Log in to add tags.
Item type Current location Collection Call number Status Date due
INSEAD Working Paper Digital Library
PDF Available

Since the 1960s, a number of new product diffusion models have been developed and applied in marketing. This paper reviews the theoretical origins, specifications, data requirements, estimation procedures, and pre-launch calibration possibilities for these aggregate models. Following a critical review of both the problems and the potential benefits of these models, a number of suggestions are made with respect to future academic and applied research involving new product diffusion forecasting

Digitized

There are no comments for this item.

Log in to your account to post a comment.
Koha 3.18 - INSEAD Library Catalogue
Library Home | Contact Us | What's Koha?