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Jardiland (A)

Author: Teboul, James ; Choppe, LaurentINSEAD Area: Technology and Operations ManagementPublisher: Fontainebleau : INSEAD, 1994.Language: EnglishDescription: 24 p.Type of document: INSEAD CaseNote: See also: Jardiland (B): implementation of the Jardiland franchise concept in a tested storeAbstract: Jardiland is currently the French market leader in garden centres with more than 110 centres. The group has sales of more than 1,7 BFF. The case analyses the marketing positioning and the process organization and formulation then describes the franchiser role and questions of organization and control of franchisesPedagogical Objectives: Concept of service; service delivery formulation to maximize value for the customer; franchiser role; organization and control of franchisees.
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See also: Jardiland (B): implementation of the Jardiland franchise concept in a tested store

Concept of service; service delivery formulation to maximize value for the customer; franchiser role; organization and control of franchisees.

Jardiland is currently the French market leader in garden centres with more than 110 centres. The group has sales of more than 1,7 BFF. The case analyses the marketing positioning and the process organization and formulation then describes the franchiser role and questions of organization and control of franchises

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