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Organizational sensemaking: 1992

Author: Schneider, Susan C. INSEAD Area: Organisational Behaviour Series: Working Paper ; 91/32/OB Publisher: Fontainebleau : INSEAD, 1991.Language: EnglishDescription: 43 p.Type of document: INSEAD Working Paper Online Access: Click here Abstract: Organizations gather and interpret information regarding environmental events that are then validated and prioritised as strategic issues. This sensemaking process is not considered to be "strictly rational" but is interpretive, subject to individual, group and organizational factors. This paper explores the impact of the national context on organizational sensemaking. It describes the process by which two banks, one in Spain and one in Denmark, went about making sense of the strategic issue, 1992. The role of the national, organizational, and institutional contexts in organizational sensemaking is discussed. In conclusion, the author examines the role played by these issues in strategic action
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Organizations gather and interpret information regarding environmental events that are then validated and prioritised as strategic issues. This sensemaking process is not considered to be "strictly rational" but is interpretive, subject to individual, group and organizational factors. This paper explores the impact of the national context on organizational sensemaking. It describes the process by which two banks, one in Spain and one in Denmark, went about making sense of the strategic issue, 1992. The role of the national, organizational, and institutional contexts in organizational sensemaking is discussed. In conclusion, the author examines the role played by these issues in strategic action

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