Normal view MARC view

A note on: advertising and the price and quality of optometric services

Author: Parker, Philip M. INSEAD Area: Marketing Series: Working Paper ; 91/28/MKT Publisher: Fontainebleau : INSEAD, 1991.Language: EnglishDescription: 11 p.Type of document: INSEAD Working Paper Online Access: Click here Abstract: Theoretical research has long debated whether advertising increases market efficiencies (fostering high quality, low-priced products) or leads to perverse equilibria (fostering low-quality, higher-priced rip-offs). This note re-evaluates data collected by the US Federal Trade Commission in 1977 and reported in Kwoka (1984) who finds that marketing deregulation reduces prices of eye examinations without a decline in market quality. The re-analysis of the data reveals possible market failure in the optometric industry: an erosion of eye examination quality without a decline in prices. This conclusion is supported by recent trends within this industry and empirical findings in related professions
Tags: No tags from this library for this title. Add tag(s)
Log in to add tags.
Item type Current location Collection Call number Status Date due
INSEAD Working Paper Digital Library
PDF Available

Theoretical research has long debated whether advertising increases market efficiencies (fostering high quality, low-priced products) or leads to perverse equilibria (fostering low-quality, higher-priced rip-offs). This note re-evaluates data collected by the US Federal Trade Commission in 1977 and reported in Kwoka (1984) who finds that marketing deregulation reduces prices of eye examinations without a decline in market quality. The re-analysis of the data reveals possible market failure in the optometric industry: an erosion of eye examination quality without a decline in prices. This conclusion is supported by recent trends within this industry and empirical findings in related professions

Digitized

There are no comments for this item.

Log in to your account to post a comment.
Koha 3.18 - INSEAD Library Catalogue
Library Home | Contact Us | What's Koha?