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ATandT: changing images (A)

Author: Schneider, Susan C. ; Powley, EllenINSEAD Area: Organisational BehaviourPublisher: Fontainebleau : INSEAD, 1985.Language: EnglishType of document: INSEAD CaseNote: Please note that no copies are availableAbstract: Describes the events leading up to and following the divestiture of Bell Telephone companies on January, 1984. Discusses the changes in the image of ATandT as viewed by the environment, the company and it membersPedagogical Objectives: To demonstrate the problems involved in changing corporate culture and to question the fit between corporate culture and strategy and its link to company performance
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INSEAD Case Doriot Library
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Please note that no copies are available

To demonstrate the problems involved in changing corporate culture and to question the fit between corporate culture and strategy and its link to company performance

Describes the events leading up to and following the divestiture of Bell Telephone companies on January, 1984. Discusses the changes in the image of ATandT as viewed by the environment, the company and it members

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