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Euro-Japanese cooperation in information technology

Author: Schütte, Hellmut INSEAD Area: Asian Business and Comparative Management Series: Working Paper ; 89/55/ABA Publisher: Fontainebleau : INSEAD, 1989.Language: EnglishDescription: 26 p.Type of document: INSEAD Working Paper Online Access: Click here Abstract: An analysis of 45 cooperative agreements between European and Japanese firms shows that most of these are limited in size and scope. Only a handful of agreements can be called "strategic alliances". There are many more agreements providing the Japanese firms with access to the European market than vice versa, alllowing them to expand their global reach. Few European executives, however, feel threatened as they consider software and systems integration the key factors for market success. Underlying explicit, implicit and managerial asymmetries contribute to the instability of Euro-Japanese partnerships which are imbedded in the uncertainties of a tense trade relationship between the European Community and Japan
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An analysis of 45 cooperative agreements between European and Japanese firms shows that most of these are limited in size and scope. Only a handful of agreements can be called "strategic alliances". There are many more agreements providing the Japanese firms with access to the European market than vice versa, alllowing them to expand their global reach. Few European executives, however, feel threatened as they consider software and systems integration the key factors for market success. Underlying explicit, implicit and managerial asymmetries contribute to the instability of Euro-Japanese partnerships which are imbedded in the uncertainties of a tense trade relationship between the European Community and Japan

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