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Measuring advertising effectiveness

Author: Lucas, Darrell Blaine ; Britt, Steuart Henderson Series: McGraw-Hill series in marketing and advertising Publisher: McGraw-Hill, 1963.Language: EnglishDescription: xi, 399 p. ; 23 cm.Type of document: BookNote: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Print HF5813 .U6 L8
(Browse shelf)

Includes bibliographical references and index

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